Be straightforward and you’ll get straightforward answers. Share what you already know, let them fill in the information gaps, then emphasize your desire to help them.Įvery sales call comes down to you pitching leads and getting a “yes,” “no” or “not right now” from them. Prospects will be far more receptive to your real estate cold-calling scripts if you’re open, honest, and upfront with them. The more you’re able to offer details regarding your marketing efforts, the more comfortable a lead will be in hiring you.Ħ) Own up to the fact you’re selling to prospects.īe transparent: Explain that, yes, it is a sales call, and, yes, you want to earn a buyer or seller lead’s business. Share info on everything from how you’ll capture enticing photos and videos of their listing to where you’ll share them (this could include your website, email newsletter, and social media). Make your real estate listing presentation deck shine by incorporating details about how you’ll promote a seller’s home online and offline. That said, your real estate marketing plan could very well be your biggest selling point during your calls with prospects. The traits you possess as an agent - savvy negotiation skills, charming personality, etc. 4) Be ready to explain your marketing plan. That way, you can improve your responses over time. Keep a notepad handy so you can record any unexpected questions or requests on calls. They could ask for info on recent clients you’ve helped or request you to lay out a dozen ways you market listings.īeing prepared for anything and everything that comes your way on cold calls is essential. Bring up the time on market for your listings (how long it takes you to sell) Īfter that, you can invite prospects to ask whatever questions they may have.Īnd this is when you need to be on your toes.Mention the typical homes you sell (architectural style, price points).Talk about specific clients you serve (single-family home sellers, luxury buyers).When you share the core details about your agency, you’ll want to give a brief elevator pitch: 3) Be prepared to answer lots of questions. But all it takes is one commonality (shared appreciation for a sports team your kids attend the same school etc.) to develop a bond with a lead over the phone. Not all of this info will help your real estate cold calling strategy. Learn whatever you can about them that’s available on the web. Their buying or selling preferences can inform your first pitch.įor referrals who you don’t know much about, Google them. It really is that simple.įor prospects already in your CRM, examine their lead profiles. The more you know about your leads before dialing them up, the better you can sell to them. 2) Spend plenty of time researching your lead online. Practicing your opening lines and the specific points you want to touch upon will keep you in the driver’s seat of the conversation. Whether you use our free real estate sales scripts or make your own from scratch, just be sure to have one on-hand for each cold call.Īs with listing presentations to sellers and in-person meetings with buyers, you’ll want to read your script over and over again. 1) Create or download real estate cold calling scripts so you have talking points ready to go. However, as with old-school client conversion, modern real estate cold calling scripts take work and practice to nail down.Ĭurious to learn how you can improve your prospect-to-lead conversion? Use our 14 expert sales tips and tricks below. Nowadays, cold calling is less a numbers game, and more a savvy way to convert new clients. You make “the ask” to those who appear ready to buy or sell- and mark those who aren’t for followup. When it’s the right time (based on your lead nurturing activities), you get them on the phone to confirm their interest.You know who your top leads and clients are - those who may become clients for the first time, or again. Now that agents have the ability to track website visitor behavior, here’s what the new cold calling model looks like: Thanks to modern marketing technology, real estate professionals have more insights than ever into whether someone is ready to sell or buy a home. Real estate cold calling scripts have been used by agents since … well, since the dawn of the industry, to be honest.Ĭontacting leads, past clients, and referrals used to be an entirely “outbound” marketing strategy where agents had to hope they were contacting prospects at the right time.
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